First Meghdoot postcard of India
Issue Date: Sep 02, 2002
Baba (movie starring Rajnikant) Tamil
India Post introduced Meghdoot Post Card on September 2, 2002. Meghdoot is priced at 25 paise that is half the cost of the regular post card. The writing space available on the address side of the regular post card is made available for advertising in multicolor in case of Meghdoot. The rate of the advertisement is Rs.2 per card and the minimum order for print is 100,000 cards. Meghdoot is printed by Security Printing Press at Hyderabad in sheets of 8 cards.
Meghdoot literally means the cloud-messenger and is title of a play in Sanskrit penned by Kalidasa a few millenniums earlier. Meghdoot is also the name of an award that India Post presents for meritorious services to its employees annually.